Why Personal Branding is so Important

A lot of people want to get their one headshot and be done with it. They then go on to use that same headshot for everything: websites, linked in, instagram, marketing, etc. While a professional headshot can go a long way, I urge clients, and truly anyone, to go the extra mile with a personal branding session.

This isn’t just about selling a session. Even if you don’t hire me specifically, I want to share this advice because I truly believe personal branding is one of the greatest marketing tools you can utilize in this social media driven climate. Here are a few reasons I think personal branding sessions are a must for your career:

The Black Scintilla Fall Collection Branding Session

1. Having professional bran images sets you apart from others in your same field

Your favorite pages that you keep going back to… What makes you stick around? In such a social media driven society, we love intentionally curated content. This is what sets businesses apart nowadays. So if you want to gain that follower, make a sale, create returning clients.. It’s all about creating an aesthetic and marketing plan that people enjoy and relate to.

2. Personal branding makes your website and social media pages more aesthetically appealing, causing potential clients to spend more time scrolling through your pages

Have you ever been to a website with images that look like they were taken in the early 2000’s or an instagram page that isn’t cohesive to the point where you can’t even really tell what they are selling? In my experience, I usually do not spend too long scrolling pages like this. But when I click on a business page that has an intentionally curated aesthetic and beautiful, professional images, it gets me interested. We are visual creatures; if something is appealing to the eye, we are going to want to keep looking.

Downtown OKC The Green Team Branding Session

3. Personal Branding has proven to be a great marketing tool, meaning good, professionally done images could make you a lot more money

What happens when people linger on your website or social media pages? They are already hooked, so the odds of them becoming a customer or client have skyrocketed.

When it comes to personal branding, consistency is key. You can use your individual headshot over and over again if you want. But with a branding session, you will have a gallery full of images that you can share consistently over an extended period of time. People won’t get bored of your content because there will always be something new and fresh to share.