All the Deets for a Branding Session
What is a brand and who has one?
A brand is a business strategy. It is an opportunity to identify yourself and your business/product in a way that stands out and is recognizable. It’s a way of imprinting your ideas and what you offer in peoples minds. They see your brand and they have an idea of the personality and value behind whatever it is that you are marketing.
Everyone has a brand. Whether you’re working for a big corporation like Kellogg, or you’re a hairstylist, realtor, social media manager… We all have a brand, but the usefulness of that branding in terms of marketing yourself and your business can be determined by how you brand yourself. Your marketing needs to match your branding.
How can I create my own brand?
In my opinion, the most successful branding comes from mixing the personal with professional. People want to see the face and the personality behind the businesses they are supporting, but they also want to see that you have a solid footing on your business and will provide a professional experience. This is where I come in…
So what is a branding session?
A branding session can be a lot of things, and that’s why I love to have a consult with my clients beforehand so we can collaborate and make sure you get the most out of your session. This isn’t just a headshot session. While we can and often do incorporate headshots, it’s important to me that we capture the essence of your brand as well as your personality. Most of my branding sessions involve both studio and lifestyle shots. In the studio, we can get that professional look that’s focused on YOU. But outside the studio, we can get more creative. Are you a hairstylist? Let’s get some shots in the shop of you on the job. Do you run a clothing store? Let’s get some detail shots in the shop as well as shots with some models wearing your clothes. Whatever you do, we can highlight the unique nature of your brand while also showing potential clients who they are supporting. Branding sessions are your chance to create the image that you want potential clients to see when they think of you and your business. It’s your mark on the world, make it count!
